The last few weeks since Dinner hit the stores in Australia has been a whirlwind. Here’s what’s been happening!
(And here’s my ongoing full Australian book-tour schedule here.)
“Why are all these people here?” my mother asked me, baffled, genuinely confused as she peeked out from backstage at an audience of 400.
“Well, I think they’re here for me…..?” I said, uncertainly, just as confused.
“You mean they PAID to come and hear you talk? I don’t understand. YOU?” she said, brows furrowed in total disbelief.
I wish I had captured that conversation on camera!! Because it’s funny – if anyone else had said it, it would be deemed downright insulting 😂 – and also because it perfectly captures my bewilderment as we pound the pavement for the cookbook publicity tour in Australia.
You see, this office-gal turned food blogger has been hiding behind a keyboard all these years. Being in front of a camera is definitely not my comfort zone. I have no desire to be “famous” (whatever that means these days!), to be recognised in public, to be on TV or in glossy magazines.
But on the other hand, the nervousness of public speaking is immediately forgotten when I see the first friendly face. The moment someone says hi and we start chatting food, BOOM! It’s like – well, it IS – chatting to a friend. It’s fun! It’s the best part, meeting so many wonderful people, having a laugh and hearing stories.
And there’s no better way for me to share with you what it’s been like than to show you. Welcome to the RecipeTin Cookbook Tour Home Movies!
Cookbook Tour Home Video!
Here’s a list of the events featured in my little home video:
Visiting Warringah Mall, my closest mall, on book release day to see my cookbook for sale in stores!
Kinokuniya book talk and signing that took place in the city, Dozer and my first public event!
Big W book signing – a public event that anyone could attend. I was so worried about people not turning up that I brought cookies and brownies to entice people! That, plus Dozer, worked. I was determined to stay until I met the last person in the queue. It took about 5 1/2 hours!
Cocktail party at Dymocks bookstore in Sydney city – Catered by my team (with a tiny little bit of help from me 😂). There were bubbles and nibbles and Dozer, chatting and book signing. It was fabulous fun! (Other than blowing the power in the store when we plugged in 3 deep fryers we brought in to cook arancini balls and spring rolls!!)
In addition to the above, I’ve been doing some little impromptu signings at some independent book stores across Sydney, both during the week and on weekends. I do like these small signings – more time to chat!!
TV!
Yes, Dozer has been on TV. Check that off his my bucket list!! 😂
Here he is with me on Studio 10 (a morning show on Channel 10) for a cooking demo, where I did the 12 hour lamb shoulder. (Watch it online here, or here on Facebook!)
Not even I have a chef hat…. how did Dozer manage to score one??
And here I am on Sunrise, another breakfast show on Channel 7 (watch it online here, or here on Facebook). Dozer wasn’t invited to this one – too complicated. He definitely does add an element of complexity to things he attends!!! 😂
For Sunrise, I did a demo of the Korean BBQ Beef Ribs, a cookbook exclusive recipe. Let’s just say it was quite a hit with the crew…. apparently most cooking guests do no-cook things like salads. Me, I insisted on making something statement!!!
Interviews!
I can’t quite describe how I felt when I opened up the Sydney Morning Herald to be greeted with this on the cover of the Good Food lift out a couple of weeks ago:
Errrr…. hmm. Never thought something like this would happen to me!!!!
Here are links to some of the online version of articles, in case you’re interested. I really like how they tell my story of how this website and my cookbook came to be!
Cooking up a storm: How Nagi Maehashi turned RecipeTin Eats into a global hit in the Good Food in the Sydney Morning Herald and Melbourne’s The Age. The first interview published in the media!
Meet Nagi Maehashi from RecipeTin Eats in the Western Australia Sunday Times Magazine (“STM”). This is a lovely piece that very clearly captures my stance on “I don’t want to be recognised, I like going to the shops in my tracksuit pants 😭”.
A day in the life of Nagi Maehashi of RecipeTin Eats in The Design Files. Honestly, I must be their first interviewee whose lead photo is in PJ’s. 😂
Don’t worry. My people are keeping my ego in check.
With all these flattering things the media are saying about me, I know you must be rather concerned about how big my head is growing…… Ha ha ha!!!
But never fear. My people – my team and my family – have always and will always do an excellent job to keep my head from getting too big. Case in point – the conversation with my mother at the top of this post. Ruthless! 😂
As for sales…..?
I thought long and hard about whether to go public with how the book sales are going since it hit the shelves on 11 October 2022. On one hand, it feels boastful (spoiler alert) and is irrelevant to anyone without a vested or commercial interest in Dinner.
But on the other hand, I feel like you’ve been with me on this journey since the day I shared that I had decided to do a cookbook. And not telling you feels like leaving out a chunk of the story.
So I decided to share.
According to my publisher, Dinner is:
The fastest selling cookbook on record in Australian history
The fastest selling book in Australian history for a debut author (ie all types of books)
The biggest first week release of 2022
I’ve read these words in emails and heard them said to me. But that is the first time I’ve written those words myself and I think the significance just hit me. I’m a little overwhelmed and still trying to digest it.
Thank you, everyone. I couldn’t have done it without you. – Nagi x
PS In case you are wondering, I can’t share actual sales numbers because of confidentiality reasons but they are recorded in a subscription service used by the publishing industry called Nelson BookScan. As for international, pre-orders are available in the US and Canada but official numbers don’t get released until the book hits the stores. UK to be announced soon!
Life of Dozer
You want it? Just slobber on it.
I just want to say that you deserve everything good that’s happening to you as it shows how much hard work and passion has gone into your food journey. I regularly cook my family meals from your amazing recipes and everyone I have tried is delicious and repeated again and again. You make the decision making process of “what’s for dinner?” So much easier and enjoyable. Thank you.
Your energy and enthusiasm are contagious. Couldn’t have happened to a nicer person – especially with the volunteer work your kitchen was doing during the pandemic. Can’t wait to buy the book in the US! Well done!!!XO
Congratulations Nagi!
this is wonderful news from you
all the very best!
When I came across your videos on Facebook a few years ago I have to try. Wow you blew my mind. You make it so much easier to cook! I enjoy the variety of recipes. I can’t thank enough.. Enjoy your success.
Bravo and Mazel Tov Nagi. You deserve every accolade. Your cheerful personality along with your easy to follow, fool-proof recipes are why you are such a big hit. Fantastic. Ruth
It’s so nice to hear about your triumph. I’m just sad I have to wait for my copies in Canada. (I’ve pre-ordered both hard and digital) My son is coming home from Australia for Christmas. If I’m lucky he’ll bring me a signed copy. Fingers crossed!
Love your cookbook and love your site! Recipes always turn out, are delicious and have been keeping my family impressively fed at a reasonable cost for months! Thank you for the time and effort you put into your recipes and the straightforward way you present them in the cookbook. I love your no fuss approaches! Congratulations 🎉 🎉 and keep up the delicious work!
Heck! It’s the first cookbook I’ve paid full price for in years. Nagi, you have earned it and more! Hearing your publisher’s sales is so exciting. CONGRATULATIONS!!👏👏👏
I can’t wait for my cookbook to arrive. I love your recipes and make 2 or 3 a week. You have made me a better cook!
Nagi and Dozer, your success is well deserved!! Always so excited to see your latest post in my inbox. Can’t wait to receive my copy. You really do bring joy to so many. Thank you!!!
Face it, you have MADE IT kiddo! We are all so grateful that you invited us to be part of your journey to “cookbookdom” and we are super proud! Many congratulations!
A huge congratulations and thank you for sharing the awesome videos and articles. I especially love the photo of you and your mom laughing💛 I’ve preordered and will patiently wait for my copy to make the US.
You are an absolute legend mate…keep up the good work (recipes)
Your success makes me so happy. I have learned so much from your website, turned many of my I-can’t-cook friends and family into devotees, and I LOVE the book. You deserve everything, Nagi (and Dozer) – congratulations!
Nagi, congratulations is not enough! You are well deserving of all this. That said… It’s almost 6AM in Chicago and the new signed copies you mentioned in the newsletter are sold out, so I guess you have to sign some more for us. Be well! x
A huge congratulations to you. I have made so many of your recipes over the years and not once has anything been a fail. Very easy to follow. So glad that your hard work is paying off so well. Best wishes Nagi!
Congratulations Nagi. Such well deserved success. Your recipes have changed our life. I bought the book as soon as it came out. Big fan would love to see more fan dinners. Maybe a charity event to raise money for charity.
“Congratulations” doesn’t seem sufficient for such incredible but totally deserved success. Can’t imagine what I would cook every night without access to your inspiring and delicious recipes. You are my go to most nights. Your cookbook, which I preordered, is a perfect example of your cooking genius. Thank you
Just love your posts (recipes are a given) with the addition of Dozer melts your heart!! Just wondered and I am sure this is silly question, but, well I have to ask anyway….I have pre-ordered my book thru Amazon (Canada), are these by chance signed? (don’t laugh). Thx 💗
So happy to hear how well sales have been for your book, Nagi. I’m not sure how many in Singapore have Dinner already, but I am the proud owner of one, courtesy of my husband who had to fly to Sydney for a work trip. I was a little bummed when he said he had to travel, but when I heard it was to Sydney, I couldn’t believe my luck. I had tried ordering it online at the bookstore you mentioned in your posts, but it was sold out at the time. My husband picked up your book from Sydney’s Kinokuniya, and the employee assisting him happened to also have been at your book signing and described you as having “video game boss level energy”. 😂 Good stuff!